Email Marketing Course Overview
Ariyath Academy's Digital Marketing Certification validates a professional's proficiency in utilizing email as an effective marketing tool. The certification focuses on understanding, strategizing, and implementing marketing campaigns using emails, covering areas such as audience identification, email design, content development, campaign management, legal compliance, and performance analysis.
Industries leverage this certification to ensure the efficiency and effectiveness of their email marketing efforts, equipping professionals with the necessary skills to capture audience interest, enhance customer engagement, and drive conversions. This certification from Ariyath Academy is instrumental in establishing sustainable long-term relationships with customers and driving business growth through sophisticated, goal-oriented email marketing strategies.
Syllabus
- • Understanding the role of email marketing in the digital landscape.
- • Overview of key concepts and terminology.
- • Defining marketing objectives and goals.
- • Developing a comprehensive email marketing strategy.
- • Creating buyer personas for targeted campaigns.
- • Exploring popular email marketing platforms.
- • Setting up and navigating through platforms like Mailchimp, Constant Contact, or others.
- • Understanding the importance of permission in email marketing.
- • Building and maintaining a quality email list
- • Compliance with anti-spam regulations.
- • Crafting compelling email content.
- • Design principles for engaging emails.
- • A/B testing for subject lines, visuals, and copy.
- • Utilizing audience segmentation for targeted campaigns.
- • Implementing personalization strategies.
- • Dynamic content and conditional logic.
- • Introduction to marketing automation.
- • Creating drip campaigns for lead nurturing.
- • Implementing autoresponders.
- • Factors influencing email deliverability.
- • Strategies for avoiding spam filters.
- • Monitoring and improving inbox placement.
- • Key metrics in email marketing (open rates, click-through rates, conversions).
- • Analyzing campaign performance.
- • Extracting actionable insights from data.
- • Coordinating email marketing with social media, content marketing, and other channels.
- • Creating a cohesive multichannel marketing strategy.
- • Adhering to data protection laws (GDPR, CAN-SPAM Act).
- • Best practices for ensuring legal compliance.
- • Handling unsubscribe requests.
- • Designing emails for mobile responsiveness.
- • Best practices for mobile-friendly campaigns.
- • Understanding mobile user behavior.
- • Implementing strategies for expanding the email subscriber list.
- • Lead magnets, incentives, and opt-in forms.
- • Integrating email sign-up across various touchpoints.
- • Gamification in email campaigns.
- • Interactive content and surveys.
- • Behavioral targeting and advanced personalization.
- • Strategies for customer retention through email.
- • Developing campaigns for different stages of the customer lifecycle.
- • Loyalty programs and exclusive offers.
- • Analyzing successful email marketing campaigns.
- • Real-world scenarios and problem-solving.
- • Practical exercises and hands-on applications.
- • Staying updated on the latest trends in email marketing.
- • Emerging technologies in email automation and personalization.
- • Future prospects and innovations.
- • Course assessments, quizzes, and a final project.
- • Obtaining a certification upon successful completion.
Course Prerequisites
• Basic understanding of digital marketing concepts
• Familiarity with email platforms/tools
• Knowledge of email designing and formatting
• Know-how of content creation and copywriting
• Understanding of data analysis, segmentation and targeting.
Why Should You Learn Email Marketing?
Embracing an Email Marketing course unlocks a wealth of advantages, including gaining insights into crucial metrics like open rates, click-through rates, and conversion rates. This knowledge empowers you to optimize these metrics for enhanced performance. Furthermore, the course equips you with skills in audience segmentation, personalized email strategies, efficient campaign management, and proficiency in utilizing diverse email marketing tools. Ultimately, mastering Email Marketing leads to a significant boost in ROI and overall marketing effectiveness.
Email Marketing Skills Measured
After completing an Email Marketing certification training, an individual can acquire skills like creating effective email marketing campaigns, segmenting email lists to target specific audiences, understanding data protection and email laws. They will also gain expertise in analyzing and tracking email metrics such as open rates, click-through rates, conversions, and optimising these metrics to increase engagement and sales. Lastly, they learn to test, tweak and improve email marketing strategies based on data-driven insights.
Top Companies Hiring Email Marketing Certified Professionals
Top companies like Adobe, Salesforce, IBM, Vrbo, and Accenture are increasingly hiring email marketing certified professionals. These companies recognize the value of personalized email marketing strategies in customer engagement and retention. Roles range from Email Marketing Specialists to Digital Marketing Managers, offering opportunities for career growth and skill development.
Upcoming Batches
| December 6 | SAT & SUN weekend batch |
Timings 9:00AM to 11:00AM |
| December 20 | SAT & SUN Online batch |
Timings 9:00AM to 11:00AM |
| December 11 | MON & THU Offline batch |
Timings 9:00AM to 11:00AM |
| December 25 | MON & THU Blended batch |
Timings 9:00AM to 11:00AM |