Overview of Google Ads and PPC
Google Ads, a pivotal element of digital marketing, operates on the Pay-Per-Click (PPC) model and is managed through Google's Ad Manager. Advertisers leverage Google Ads to create targeted campaigns, bidding on relevant keywords and paying only when users click on their ads. Businesses can register and "Add Me to Google" through the Google AdSense platform.
Google Ads encompasses various ad formats, including text, display, video, and app promotion, offering advertisers the flexibility to reach diverse audiences. Through Google Ads courses, such as those offered at Ariyath Academy in Tiruvannamalai, participants can gain expertise in optimizing PPC strategies for maximum impact.
The platform's auction process, known as Google AdWords, considers factors like bid amount, ad relevance, and expected click-through rate to determine ad placement. Advertisers also benefit from advanced targeting options to refine their audience based on demographics, geography, and device preferences.
Quality Score, a crucial metric within Google AdWords, assesses ad relevance and performance, influencing ad positions. With Google Ads, businesses access robust analytics tools to track key performance indicators and make data-driven decisions for continuous optimization and strategic refinement of their PPC campaigns.
Syllabus
- • Understanding the basics of online advertising.
- • Overview of Google Ads and its role in digital marketing.
- • Creating a Google Ads account
- • Navigating the Google Ads dashboard
- • Understanding account structure and settings
- • Conducting effective keyword research
- • Choosing relevant keywords for campaigns.
- • Understanding match types and negative keywords
- • Creating targeted ad campaigns
- • Setting up ad groups based on themes or products
- • Implementing bid strategies and budgets.
- • Exploring different ad formats (text, display, video, etc.)
- • Crafting compelling ad copy and visuals
- • Ad extensions for enhanced visibility
- • Utilizing targeting options for demographics, locations, and devices
- • Audience segmentation and customization
- • Implementing remarketing strategies
- • Understanding different bidding strategies (CPC, CPM, CPA)
- • Optimizing budgets for maximum efficiency
- • Automated bidding options and strategies.
- • Understanding Quality Score and its components
- • Improving ad relevance and landing page experience
- • Impact of Quality Score on ad positions and costs.
- • Setting up conversion tracking
- • Measuring key performance indicators (KPIs)
- • Analyzing campaign performance using Google Analytics
- • Creating effective display and video campaigns
- • Targeting options for display advertising
- • Video ad formats and best practices
- • Optimizing campaigns for mobile devices
- • Mobile-specific ad formats and considerations
- • App promotion strategies
- • Continuous optimization techniques
- • A/B testing for ad copy and creative elements
- • Analyzing and implementing insights for improvement
- • Strategies for local businesses
- • Setting up and optimizing e-commerce campaigns
- • Dynamic remarketing for product-based campaigns
- • Introduction to Google Shopping
- • Setting up and optimizing Shopping campaigns
- • Product feed optimization
- • Integrating Google Ads with advanced analytics tools
- • Custom reporting and data visualization
- • Extracting actionable insights from data
- • Analyzing successful Google Ads campaigns
- • Real-world scenarios and problem-solving
- • Practical applications and hands-on exercises
- • Staying updated on the latest trends in PPC
- • Emerging technologies in online advertising
- • Future prospects and innovations
- • Course assessments, quizzes, and a final project.
- • Obtaining a certification upon successful completion.
Best Google Ads PPC Online Tools Covered
• SEO, Social Media
• Content, Email
• Mobile, Pay Per Click
• CRO, Web Analytics
• Facebook, Pinterest
• Twitter, Linkedin
• Youtube
• Google Adwords
• Google Analytics
Upcoming Batches
| December 6 | SAT & SUN weekend batch |
Timings 9:00AM to 11:00AM |
| December 20 | SAT & SUN Online batch |
Timings 9:00AM to 11:00AM |
| December 11 | MON & THU Offline batch |
Timings 9:00AM to 11:00AM |
| December 25 | MON & THU Blended batch |
Timings 9:00AM to 11:00AM |